9 Deadliest Start-up Sins

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Inc. magazine is publishing a 12-part series of excerpts from The Startup Owner’s Manual, the new step-by-step “how to” guide for startups. The excerpts, which appeared first at Inc.com, highlight the Customer Development process, best practices, tips and instructions contained in our book.  Feedback from my readers suggested you’d appreciate seeing the series posted here, as well.Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic…read full post.

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