Category Archives: Marketing

Tesla and Adobe: Why Continuous Deployment May Mean Continuous Customer Disappointment

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For the last 75 years products (both durable goods and software) were built via Waterfall development. This process forced companies to release and launch products by model years, and market new and “improved” versions…read full post. Download MP3  

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When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for 21st Century Consumers

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One of the great innovations of the 21st century are products that are cloud-connected and update and improve automatically. For software, gone are the days of having to buy a new version of physical media (disks or CD’s.) For hardware it’s the magical … Continue reading

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Strangling Innovation: Tesla versus “Rent Seekers”

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The greatest number of jobs is created when startups create a new market – one where the product or service never existed before or is radically more convenient. Yet this is where startups will run into anti-innovation opponents they may not expect. … Continue reading

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Who’s Doing the Learning?

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For many entrepreneurs “raising money” has replaced “building a sustainable business” as their goal.  That’s a big mistake. When you take money from investors their business model becomes yours…read full post. Download MP3

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At times not losing is as important as winning

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At times not losing is as important as winning. Customer Validation E.piphany was an 11-month-old startup with 31 people and on fire. We had closed four $100,000 deals for our customer relationship management software…read full post. Download MP3

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Unrequited Love

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If there’s only one passionate party in a relationship it’s unrequited love. Here’s how I learned it the hard way…read full post. Download MP3  

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Bonfire of the Vanities

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When I was in my 20’s, I was taught the relationship between marketing and sales over a bonfire. Over thirty years ago, before the arrival of the personal computer, there were desktop computers called office workstations. Designed around the first generation … Continue reading

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Now Hear This

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Much like my career, in the last two years this blog has traveled a serendipitous path. I orignally wrote it with four goals in mind…read full post. Download MP3

Posted in Air Force, Ardent, Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Customer Development, Customer Development Manifesto, E.piphany, ESL, Family/Career, Market Types, Marketing, Rocket Science Games, Secret History of Silicon Valley, SuperMac, Teaching, Technology, Venture Capital, Vertical Markets, Zilog | Leave a comment

Why Pioneers Have Arrows In Their Backs

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First-Mover Advantage is an idea that just won’t die. I hear it from every class of students, and each time I try to put a stake through its heart. Here’s one more attempt in trying to explain why confusing testosterone with … Continue reading

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Rocks in the Rocket Science Lobby

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In 1994 Rocket Science Games was the only video game company with a rock in its lobby. We had moved our game development facilities from Berkeley and Palo Alto and consolidated into one building on Townsend Street in the “South of Market” neighborhood … Continue reading

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