Category Archives: Market Types

It’s Not How Big It Is – It’s How Well It Performs: The Startup Genome Compass

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What makes startups succeed or fail? More than 90% of startups fail, due primarily to self-destruction rather than competition. For the less than 10% of startups that do succeed, most encounter several near death experiences along the way. Simply put,while … Continue reading

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Now Hear This

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Much like my career, in the last two years this blog has traveled a serendipitous path. I orignally wrote it with four goals in mind…read full post. Download MP3

Posted in Air Force, Ardent, Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Customer Development, Customer Development Manifesto, E.piphany, ESL, Family/Career, Market Types, Marketing, Rocket Science Games, Secret History of Silicon Valley, SuperMac, Teaching, Technology, Venture Capital, Vertical Markets, Zilog | Leave a comment

Why Pioneers Have Arrows In Their Backs

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First-Mover Advantage is an idea that just won’t die. I hear it from every class of students, and each time I try to put a stake through its heart. Here’s one more attempt in trying to explain why confusing testosterone with … Continue reading

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He’s Only in Field Service

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The most important early customers for your startup usually turn out to be quite different from who you think they’re going to be. When I was at Zilog, the Z8000 peripheral chips included the new “Serial Communications Controller” (SCC). As the (very … Continue reading

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at Work

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With insight into our customers, the first part of our strategy was to understand what kind of positioning problem we had.  Was SuperMac attempting to introduce radically new products and create a new market?  No, not really…read full post. Download MP3

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