Category Archives: SuperMac

Now Hear This

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Much like my career, in the last two years this blog has traveled a serendipitous path. I orignally wrote it with four goals in mind…read full post. Download MP3

Posted in Air Force, Ardent, Big Companies versus Startups: Durant versus Sloan, Business Model versus Business Plan, Customer Development, Customer Development Manifesto, E.piphany, ESL, Family/Career, Market Types, Marketing, Rocket Science Games, Secret History of Silicon Valley, SuperMac, Teaching, Technology, Venture Capital, Vertical Markets, Zilog | Leave a comment

SuperMac War Story 9: Sales, Not Awards

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While this story is about my experience in packaging for computer retail channels, if you substitute the word “web site” for retail, you’ll get the idea why these lessons were timeless for me…read full post. Download MP3

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Supermac War Story 8: Cats and Dogs – Admitting a Mistake

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At SuperMac, I thought I was good VP of marketing; aggressive, relentless and would take no prisoners – even with my peers inside the company.  But a series of Zen-like moments helped me move to a different level that changed … Continue reading

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SuperMac War Story 4: Repositioning SuperMac – “Market Type” at Work

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With insight into our customers, the first part of our strategy was to understand what kind of positioning problem we had.  Was SuperMac attempting to introduce radically new products and create a new market?  No, not really…read full post. Download MP3

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SuperMac War Story 3: Customer Insight Is Everyone’s Job

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After my first month we knew a lot, we knew more about our customers than anyone in the company.  In this one month we had learned more about desktop publishing on the Mac than any one of our competitors.  Now … Continue reading

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SuperMac War Story 2: Facts Exist Outside the Building, Opinions Reside Within – So Get the Hell Outside the Building

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A week before I started I got inkling of really how deep I was in.  While I was waiting in the lobby to pick up my offer letter, the head of marketing communications (who was to be one of my … Continue reading

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SuperMac War Story 1: Joining SuperMac

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After leaving Ardent (a supercomputer company I’ll blog about later) in 1988, I consulted for Pixar when they were still in San Rafael and were a hardware company trying to make software and commercials. While I was consulting for them, I … Continue reading

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